Reach your audiences through their values

Identify what connects consumers and voters psychologically to policies and narratives as a means to strengthen, redirect, or duplicate the connections.

Why do some consumers or voters fail to connect — and how do competitive products and ideas activate their values in ways our products have not?

See your consumers or voter segments according to their values, opening up new pathways for unifying communications and strategies.

How to reach and serve audiences in ways that will persuade and deepen connection.